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🏀 When Rarity Meets Legacy: The Jordan–Kobe Card That Rocked the Auction World

In the world of sports collectibles, there are moments that transcend time—moments when a single item captures the spirit of the sport, the fans, and the market all at once. Last night marked one of those moments when a 2007–08 Upper Deck Exquisite Collection Dual Logoman Autographs card featuring Michael Jordan and Kobe Bryant sold for a staggering $12,932,000 at Heritage Auctions' Summer Platinum Night, forever changing the landscape of sports memorabilia.

From $25,000 to $12.93 Million: A Decade-Long Odyssey

The legend behind the sale starts in 2013, when collector Gerald Fortier purchased the Dual Logoman card for just $25,000. At the time, it was seen as a bold investment, but Fortier recognized the long-term significance of owning the only Jordan–Kobe Logoman in existence.

Two years later, in 2015, he received an offer of $170,000 from a longtime customer. The sum was tempting, but Fortier ultimately let the card go. From there, the Dual Logoman spent the next decade tucked away in a private collection, its reputation growing steadily among hobby insiders.

Last night, that journey came full circle when the card surfaced again—this time selling for $12.93 million, making history as the most expensive sports card ever sold.

The Auction: A Night for the Ages

The sale took place in Dallas, Texas, during Heritage’s Summer Platinum Night event on August 24, 2025—fittingly “Mamba Day” (8/24), honoring Kobe’s jersey numbers.

  • 82 bids drove the card’s value sky-high.

  • Final Price: $12,932,000—double its pre-auction estimate of $6M.

  • Record: Surpassed the $12.6M sale of a 1952 Topps Mickey Mantle in 2022.

The timing couldn’t have been more symbolic. The sale closed one day after what would have been Kobe’s 47th birthday, adding an emotional weight to an already monumental moment.

Chris Ivy, Heritage’s Director of Sports Auctions, called it “the pinnacle as far as modern card collectors are concerned”—a grail-level collectible that simply cannot be replicated.

Why the Dual Logoman Stands Alone

What makes this card so extraordinary?

  • 1-of-1 rarity: The only Dual Logoman of its kind ever produced.

  • Game-used patches: Featuring NBA logos from both Jordan and Bryant’s uniforms.

  • On-card autographs: Bold, clean signatures from two of basketball’s greatest.

  • Special detail: Jordan’s patch is a gold NBA logo from the 1996–97 season, commemorating the league’s 50th anniversary.

  • Grading: PSA EX-MT 6—technical grade mattered little given its uniqueness.

Upper Deck’s Exquisite line, introduced in 2003, redefined premium cards. But this Jordan–Kobe masterpiece has always stood as the crown jewel—a card that perfectly blends rarity, star power, and history.

Records Broken and Legacy Cemented

With this sale, the Jordan–Kobe Dual Logoman now:

  • Holds the record as the most expensive sports card ever sold at auction.

  • Stands as the second-most expensive sports collectible of all time, trailing only Babe Ruth’s 1932 “Called Shot” jersey ($24.12M).

  • Dwarfs the previous basketball card record of $5.2M for a LeBron James rookie patch auto.

What It Means for the Hobby

The sale isn’t just a headline—it’s a shift in perspective. It proves that modern-era cards, when tied to transcendent legends and scarcity, can rival or surpass vintage grails.

It also reflects the hobby’s surging momentum. Just last month, online card sales topped $308 million, underscoring the strength of the market. The $12.93M Logoman sale capped that wave with thunderous confirmation that high-end sports cards have crossed into fine art territory.

Final Shot: More Than a Card, a Cultural Artifact

From Gerald Fortier’s original $25K gamble to its decade-long hibernation in a private collection, the Jordan–Kobe Dual Logoman’s journey mirrors the evolution of the hobby itself—once niche, now mainstream and commanding global attention.

This card isn’t just cardboard. It’s a cultural artifact, a bridge between two basketball icons, and a symbol of where collecting has arrived in 2025: a stage where legends and legacies sell for millions, and stories become immortal.

Sources

  • Fanatics Collect (X/Instagram): Gerald Fortier’s $25K purchase in 2013, $170K resale, and private collection history.

  • Reuters: Coverage of the record-breaking $12.93M sale at Heritage Auctions.

  • Heritage Auctions Press Release: Auction details, bidding history, and Chris Ivy commentary.

  • ESPN / ABC7 News: Context on the card’s significance and market implications.

  • New York Post: Pre-auction preview estimating $6M+ value.

  • Sports Collectors Digest / Yahoo Sports: Broader hobby context and record sale analysis.

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