Lamborghini’s New Drop Shows How Web3 Licensing Really Works
Lamborghini is back—this time not on a racetrack, but inside a high-fidelity Unreal Engine 5-powered metaverse called Wilder World.
On July 11, the luxury carmaker will release two new digital vehicles:
590 street-ready Temerario NFTs
10 GT3 racecar editions
Each priced at $300 and available via Wilder World’s OpenSea page and Lamborghini’s Fast ForWorld hub.
But this isn’t a random NFT launch. It’s part of a bigger Web3 strategy that’s quickly becoming a blueprint for how premium brands should navigate the digital space—with smart licensing, multi-platform expansion, and utility-first design.
🚀 From VeVe to Wilder: Why Lamborghini’s Strategy Is Smart
This isn’t Lamborghini’s first Web3 project.
In 2023, they partnered with VeVe to drop AR-enabled Huracáns—beautiful, display-ready NFTs made for mobile collectors. It was the perfect entry point for fans new to Web3. That drop brought in a wave of digital-first collectors and showed Lamborghini wasn’t afraid to test the waters.
Now, they’re going deeper. The Wilder World drop adds movement, gameplay, and metaverse immersion—not to compete with VeVe, but to complement it.
VeVe is about collecting and showcasing.
Wilder World is about exploring and interacting.
Each platform serves a purpose, and Lamborghini’s using both.
🧠 So How Can They Be on Multiple Platforms?
Because Lamborghini owns the rights to its IP—its name, designs, models, and brand—they can license it out in different ways.
There are two types of IP licenses:
Exclusive (only one partner can use the IP in a specific way)
Non-exclusive (the brand can license the same IP to multiple partners for different use cases)
Lamborghini is clearly using non-exclusive licenses:
VeVe: static, collectible-first
Motorverse / REVV: gameplay and racing
Wilder World: interactive metaverse experience
Fast ForWorld: their own branded Web3 hub
It’s a smart segmentation of platforms, not a legal loophole. This strategy gives collectors access across different experiences—without conflict.
🏎️ What Makes This Drop Special?
These aren’t just NFTs you stare at. They’re Universal Digital Assets (UDAs), built by Motorverse (Animoca Brands) for cross-platform interoperability.
That means:
Mint once
Own in your wallet
Use across multiple platforms
Including:Wilder World (exploration, showroom, social)
Motorverse & REVV Racing (competitive gameplay)
Fast ForWorld (access, updates, digital identity)
It’s not about collecting or gaming or storytelling—it’s about doing all of it with a single asset.
🏙️ Wilder World: More Than a Showroom
Wilder World itself is worth the spotlight. It’s a photorealistic metaverse city where players can:
Race and complete missions
Walk through immersive brand spaces
Join fashion showcases and brand lore activations
Inside, Lamborghini is launching a virtual showroom, a digital garage, and a heritage archive. It’s not just a drop—it’s a brand ecosystem built for the long haul.
✅ Final Take
Lamborghini’s move into Wilder World isn’t a one-off stunt—it’s phase two of a larger Web3 roadmap. They're building a presence that spans collecting, gaming, exploration, and brand storytelling—all while controlling the experience through smart licensing.
And it’s working.
Each platform delivers a unique layer of the Lamborghini brand. VeVe collectors show off their Huracáns. Gamers race in REVV. Now, metaverse users get to explore, socialize, and drive in Wilder World.
This is what brand interoperability looks like.
And Lamborghini? They’re not just part of the metaverse—they’re helping define how it works.
So where should you park your Lambo?
Wherever you want.
Thanks for reading. Claim your Golden Token for access to our exclusive giveaways HERE (most be subscribed)
Secret word: LAMBO
For more information click the “Giveaway” tab on our site.